25 October 2009

The Jade Movement


There are many trends we wish to explore in the industry, but before giving a complete color trend report we would like to single out a certain shade that is omnipresent for this year’s fashions. Jade is one of fall’s most enviable shades and stones for the fall season, and everyone is racing to get their hands on everything this color (whether it be nail polish, jewelry, shoes, wallpaper, etc.).

Jade hues popped up in Chanel’s Ready-to-Wear Fall 2009-2010 collection in Paris both subtly (nail polish, rings, bag clasps, etc.) and boldly (see picture above), and the frenzy for green hues slowly began. A pale pink color dubbed “jade rose” also appeared in the collection, though it did not make quite as large of an impact as its sister color. Almost immediately after the fall show everyone was abuzz about getting their hands on the jade nail polish featured on the models (which is now in stores).

Chanel’s head designer and creative director Karl Lagerfeld stated that “Green is the color of hope.” Could the jade trend be a response to other patterns we’ve seen?


To see the complete Chanel Fall collection click here


Source: "The Green Movement," Vogue October 2009.

Picture source: Coutorture

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